Steps

This section is currently in beta and will be improved.

The Steps section of Funlee analytics allows you to deeply analyze the performance of each step of the funnel. Here you can understand where users are dropping off, how many of them are moving on, and how they are interacting with the content at each stage.

Inside the section you will be greeted by three areas with indicators:

1. Step Metrics

The top block displays the main indicators for the selected step:

Views – number of views of the step.
Landed this step – how many users reached this step.
Watched> 75% – how many people watched the video at the step more than 75%.
Exits on this step – how many users left the funnel at this step.
Go to next step – how many people went to the next step.

2. Audience retention graph

In the center of the page is the Key moments for audience retention graph. It shows at what points in the video users stop watching. This helps identify problem areas - for example, where the video becomes less interesting or too long.

3. List of Steps

At the bottom of the page is a horizontal menu with funnel steps. Here you can quickly switch between steps and analyze the depth and metrics of each of them.

How tou Use the Steps Section

The Steps section helps you analyze your funnel progress at each step.

Select a step in the bottom menu, examine the metrics (especially the Exits metric) and audience retention graph. Pay attention to sharp drops to understand where users are losing interest, and optimize your content to increase engagement and conversions to the next step.